Linking hyperlocal blog posts and councillors: a simple solution
At last Saturday’s Talk About Local unconference, I chucked out an idea and problem I’d been playing with for a few weeks: how to show links to hyperlocal site blog posts about a given councillor, committee, meeting or what-have-you. We’ve got pages on over 8000 councillors over at OpenlyLocal and it would be good to show links to stories about them when they are written about by hyperlocal sites.
The solution I’d come up with was pretty simple, but seemed like it would have legs, and more to the point be easy to use: the pingbacks that WordPress and many other blogging systems send out (unknown to most users) when they link to another website. A pingback is a very short message to say: hey, I’ve linked to this page on your site from this blog post on my site.
Normally unless the thing you’re linking to is another blog (in which case it often appears in the comments), the pingback is ignored, but it doesn’t have to be. So my idea was to set up a pingback server on OpenlyLocal so that if you linked to a councillor, committee, meeting or poll (possibly soon candidates and documents if the interest is there), we could then link back to the piece (together with its title and few words of excerpt).
As with the OpenlyLocal widget, I got the excellent Philip John of the Lichfield Blog and JournalLocal to test it out once I’d built it. He updated three recent posts about Councillor David Smith, the departing leader of Lichfield council, with links to the OpenlyLocal page about him, and this is the result:
Thus your readers get links to more info about the councillor, meeting, committee etc, and you get more links and Google juice back to your site (it also acts as a loose webring for hyperlocal blogs covering the same area). One extra point, this service will only list pingbacks from approved entries in the Hyperlocal Directory. That way, we don’t have to worry about spamming from non-hyperlocal sites. As ever, comments welcome below.